VEVO/YouTube will validate each view as a real view. If you buy plays, they will see that it’s brought plays and will not count it or pay the royalties for those fake plays.
It may seem a bit unorthodox for us to make this such a huge part of our systems and user experience but we wanted to do this so that each and every client is made aware that partners such as Beatport, iTunes, and others WILL NOT tolerate individuals, artists, and/or record labels purchasing their own material for the sake of increasing its chart potential.
Producers take great pride in their music and their work and rightfully so. It takes skill, time, ambition, and hard work to get known in the very crowded music field. Some that have “made it” have done it in unique ways. Zedd made it by winning remix contests, Deadmau5 made it by putting out great and unique music over and over, and new producers are getting known every single day.
There are many ways to make it but one way to NOT make it is to buy your own music. As straight up as we can possibly say it, it’s not cool to buy your own music.
There are producers out there that think that buy purchasing their own tunes that they will go up in the charts and in most cases, they don’t. There are intricate tools in place preventing the song from increasing in the charts so really, all you are doing as a producer / dj is paying more money to the retailers and the content suppliers that put the music out there and you’re not getting any new recognition off it.
To make matters worse for anyone that’s buying their own material, it can be clearly noticed from whichever retailer or partner is selling the material that you are indeed purchasing the material yourself. (Believe it or not, there are usernames that match up to the artist names, and even worse, email addresses that match up to the artist names). So now ask yourself, if you are an artist and are buying your own material, using an email or username that matches your artist name, what do you think that retailer or streaming provider is thinking of you?
If you want to make it and/or receive the “cred” that you crave, then one way of achieving credibility, admiration and respect is to do it the real organic way. Put out solid music and do it consistently with professionalism, creativity, and with the intention of creating material that will innovate and not imitate.
As a company the piece of advice we tell every record label or artist is to work as hard as possible to be consistent with quality while not flooding the market. We know it is not guaranteed however, you will be opening up more doors on a positive note then you ever would by buying your own music.
Don’t ever buy your own tunes. It’s “juicing” and it’s not cool.
Each and every purchase is monitored closely and we will receive notification if a release and/or its songs are purchased and/or “juiced” as it’s commonly referred to in the industry. This message was written as a commitment from Symphonic Distribution to its partners and clients that “juicing” and buying of your own music for the sake of reaching the charts WILL NOT BE TOLERATED. In such cases, this action may result in being taken off Beatport and/or potentially being terminated as a client with your music being taken down. With that said, please communicate to those you deal with (record labels, PRs, blogs, etc.) to not encourage this behavior as it will only damage your chances of growing your brand and its artists.
We understand that some labels and artists may indeed purchase their own release and/or track potentially ONCE across all partners to ensure that the content is indeed correct when it hits the partner platform. We don’t believe that this is necessarily bad behavior and/or that the action of doing this is necessarily wrong. What is wrong is repeatedly purchasing the material and increasing its chart potential through that action thus, if you are a client, or even a non client and you are doing this, be respectful of producers, record labels, and other talent that works hard to provide a quality sound and promotes their material fairly. Heck, you can use the money you may be spending on your own song for something fun like some R&R or even some promo or remix work! There’s always a way to grow your brand without cheating!