VEVO versus YouTube for Video Distribution:
Our video distribution to VEVO is two platforms under one brand.
With VEVO, your video will be put on VEVO.com and on a VEVO-branded artist YouTube channel. Basically, your video will reach more viewers under VEVO than just using YouTube alone. The VEVO.com site, moble app, and player itself is embedded to play on sites like Yahoo News.
Having a VEVO-branded YouTube channel will add some verification that you or your artist is on the same level as mainstream artists.